Microsoft I’m Initiative for Windows Live Messenger

i’m is a new initiative from Windows Liveâ„¢ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. We’ve set no cap on the amount we’ll donate to each organization. The sky’s the limit. There’s no charge, so join now and put our money where your mouth is.
i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way.
You won’t have to change your conversation to change the conversation. With every instant message you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It’s simple. All you have to do is join and start an instant messaging conversation. We’ll handle the donation.
Once you’ve signed up, every ad you see in your message window contributes to the grand total we send to the causes.
how it works
it’s simple to join the i’m initiative if you already have version 8.1 of Windows Live Messenger.
1. From your Contacts window, click the arrow next to your name and select “Options”.

2. Next to your name, type one of the following codes, including the asterisk, for the cause you’d like to support.
| Text Code | Cause |
3. Click “OK” to complete the sign-up process.

| *red+u | American Red Cross |
| *bgca | Boys & Girls Clubs of America |
| *naf | National AIDS Fund |
| *mssoc | National Multiple Sclerosis Society |
| *9mil | ninemillion.org |
| *sierra | Sierra Club |
| *help | StopGlobalWarming.org |
| *komen | Susan G. Komen for the Cure |
| *unicef | The US fund for UNICEF |
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